Search this term and the results are pages published by companies that sell reputation services, each quoting a range. Read three of them and the ranges do not agree with each other. That is not because the writers are careless. It is because the term covers two different products, and a range wide enough to hold both stops being a price.
A range is not a price, it is two products in one number
"Reputation management" is sold as an agency retainer and as software you run yourself. The retainer buys people: someone monitoring mentions, writing replies, pushing results around, sometimes doing public relations work that has nothing to do with your Google profile. The software buys a system: it asks your customers for a review and gets out of the way.
Those are not the same purchase, and averaging them produces a number that describes neither. If you run a plumbing company and you want more Google reviews, the agency half of that range is not your market. Screen it out before you compare anything.
The questions that actually set your number
Once you are looking at software, the price is set by a short list of things. Ask every vendor these before you look at a plan card, because the plan card rarely answers them.
- Is it priced per location or per account? A two-van operation with one address and a five-branch dental group pay very different totals under a per-location model, and the same total under a per-account one.
- Is there a per-seat charge? If the office manager, the two techs and the owner all need logins, a per-seat price is a multiplier hiding behind a single figure.
- Are messages included or metered? Ask what the monthly send allowance is, what a message over the allowance costs, and whether email and text are billed the same way.
- Is there a minimum term? Month to month and a 12-month agreement can carry the same headline number and a very different bill if you leave in March.
- What is the notice window to cancel? A short window that only opens near renewal is how an agreement you meant to end renews itself.
- Is there a setup or onboarding fee? It is charged once, so it does not show up in a monthly comparison, and it can outweigh several months of the difference you were comparing.
- What is the renewal price? The first-year figure and the second-year figure are not always the same number.
Seven questions, one email. A vendor who answers all seven in writing is telling you something useful about the vendor as well as the price.
The number we publish
ReviewKit lists its prices on the site rather than behind a demo call:
| Plan | Price | For |
|---|---|---|
| Starter | $99/mo | A single location getting started |
| Pro | $149/mo | A busy shop that wants more reviews, faster |
| Multi-location | $299/mo | Small chains and franchises |
Flat, month to month, no minimum term and no notice window. Canceling is a button in your own dashboard, not a phone call, which is the whole of our no-contract position. There is a free trial, so the first bill is not the first time you find out whether the thing works.
What this page will not do
It will not print a competitor's price. Not because we have nothing to say about them, but because a price we have not read on that vendor's own live pricing page today is a guess with a dollar sign in front of it, and vendors change pricing without announcing it. The figures floating around this category get copied between blog posts for years after they stop being true, and a stale number is worse than no number when you are the one budgeting against it.
So the checklist above is the deliverable. Open the vendor's own pricing page, put the seven questions to their sales team, and hold their answer next to the table above.
The honest floor
Before you pay anyone, know what the free version of this looks like, because part of what every plan in this category charges for is available for nothing.
The link a customer taps to write your review is issued by Google and costs nothing. Our Google review link generator turns your Place ID into that link, and the QR code generator prints it for a counter card. A person who asks at the end of every job, with that link in hand, is running a review program with a budget of zero.
What software buys on top of that is consistency. The asking is the step that gets dropped on the days you are busiest, which are also the days when the queue of people worth asking is longest. If you want the manual version first, how to get more Google reviews is the routine, and it works without buying anything.
Want the automated version at a published price? Start free with ReviewKit: month to month, cancel in one click.