Asking for a review feels awkward - but it doesn't have to be. A customer who had a good experience isn't withholding a review, they just haven't thought of it; what they need is a nudge and an easy way to act on it. Here's exactly how to ask customers for reviews, with templates you can copy today.
The 3 rules of asking for reviews
- Ask when they're happiest - right after you've delivered great work.
- Make it effortless - include a direct review link, not "find us on Google."
- Keep it short and human - one or two sentences, no corporate speak.
Text message templates
Text is the shortest path from the ask to the review: the link opens on the phone the customer is already holding. Keep it brief:
Hi {name}, thanks for choosing {business}! Would you mind leaving us a quick Google review? It would really help us out: {link}
Short version:
Thanks again, {name}! If you have a moment, a quick Google review would mean a lot: {link}
Email template
If you ask by email, use a clear subject line and put the link front and center:
Subject: Quick favor, {name}?
Hi {name},
Thanks for choosing {business} - it was a pleasure working with you.
If you were happy with everything, would you leave us a quick Google review? It's a couple of taps, and it helps other local customers find us:
👉 {link}
Thank you so much, The {business} team
When to send it
- Service businesses (HVAC, plumbing, cleaning): within an hour of finishing the job.
- Appointments (dental, salon, clinics): same day, a few hours after the visit.
- Retail / product: 2 to 3 days after delivery.
Make it automatic
The hardest part of asking for reviews is remembering to do it every single time. ReviewKit sends these messages for you automatically after each customer visit, with your review link built in - so you never miss the moment. Start free, no contract.